Matt Cutts has already declared that Google has plans for expanding its search engines in general, taking a more social approach to incorporate calendars and the like, as well as smartphone websites. So it is obvious the giants are looking forward to expanding with the 4 billion global mobile phones - as well as the shrinking one billion personal computers.

However before you can understand where smartphone websites are heading, and what is in store for them, you need to have a good idea of what 2010 is bringing to the broadband industry.

The iPad has been having quite a buzz, with it's tablet-style nine inch touch screen with full 1024 X 768 resolution. It guarantees up to 64 GB flash storage, with a speaker and microphone, and the ability to flip between portrait and landscape view.

It also promises to eliminate some of the issues linked to tiny phone screens. It's been launched as fast, but it has not been met with universal acceptance.

For one thing, its internet browser obviously does not support Flash, so this is just one of the smartphone websites problems that the mobile technology will have to take care of.

And there happens to be a "surprise" negative reply from the female internet population, a large number of whom all apparently quickly think about sanitary napkins, the instant they heard the name.

Nokia N961 is having more positive reaction, with its rotating screen, high definition graphics, light weight, camera and sliding design. It supports MP4 and tradition MP3 formats, as well as a 256 mb micro SD car, and Bluetooth technology that can actually let you transfer files to another device.

Samsung and Sony Ericsson are not to be outdone, both releasing new mobiles with equally alluring (some say impressive) features. The Samsung Z600 also sports Bluetooth, whereas the Sony Ericsson W999i supports "GSM talk time of up to nine hours".

But it is not just mobile products that are blossoming: Software and apps are keeping-up with the race. This year, Microsoft is introducing its "Microsoft Office Mobile 2010"; and the Calgary Herald recently reported: "Mobile Internet to take Huge Leap Forward in 2010" - and this in spite of the market doing a nosedive, last year! As stated by the Herald, quoting a press release by John Ruffolo, we can expect "network traffic jams" - but Ruffolo continues to foretell heavy growth in the areas of:

eBooks for SmartPhones, PC's and tablets
internet tablets (like the iPad)
Micro payments for content (that's an idea for marketers to look at!)
heavy on-line sales, disrupting the advertising market

So it is not just my belief. In spite of predicted traffic jams, increases in rates to battle over-heavy data usage and the infamously named iPad mobile technology and smartphone websites are not going anywhere soon!

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